Advertising in Dubai

Advertising in Dubai Facts

In this page we will collect for you all types of advertising in Dubai all the powerful companies in doing the advertising and the trusted names.

Effective Advertising - Dubai

The most effective advertising types is the most attractive even its sound silly or you think its not serious enough, for many days I drive in Dubai looking to the quality of the advertising almost all is the same nothing attractive nothing interesting expect a very little ads counted on the fingers that i still remember till now - what i remember is the most attractive, Imagine if you brows news paper what is the most thing that will attract your eyes first, its the images because of overlook all the words and lines look same to the eye, its the same with the advertising if you will be on the same line as all doing you will not be noticed.

Dubai Advertising Types:

1- High ways big sign boards
2- Bridges sign
3- Top and side of building ads
4- Taxi and bus ads
5- Magazines and news papers
6- Radio and televisions
7- Fliers and Brochures

Analytics of advertising types:

+ All above of ads is very expensive expect the last one #7 "Fliers and Brochures"

+ From 1 to 6 they be in the face of every body so it will be watched in the day by 1000s of people.

#1 High ways big sign boards, its reflect in powerful and success of the company, because no body will spend all this money one 50 to 150 meter on sign board without he has good profit.
Its a very big space play with your clear attractive words and designs.
Can be seen by all the vehicle passengers / Side view not focused on eye way

#2 Bridges sign, very focused, attractive to the eye as its hits in the eyes in the Boring time of the traffic jam, force the drive and the front passenger to look / Can be seen only by the front passengers
#1 and #2 interesting for people in the traffic, the high ways as its something to kill the boring with

#3 Top and side of building ads , this kind of ads is not so much interesting for people,
Who is the focused people to look at this ad?
cars passengers and walking people
For the cars passengers the first thing they do when them car stop in signal where all the building around they will watch the signals not the building "watch it your self"
For the walking people whatever they will never look up to watch the ad if they have to cross the road, they will watch the road to hunt cross chance.
I have seen very stupid building ads and its doesn't deserve one Dirham payment in, and i have seen very attractive ads on building i never forget.
Tips for Top and Side of Building Ads:
Use ad on Building that can be seen from many angels
on Building that can be front eyes of many people who enjoying them time
Building that attractive
Building where every body take picture with
Building that easy to catch by eye

#4 Taxi and bus ads - Very good no body will miss your add then its so close to eyes all around for people who walk in the street for passengers in all around cars, deliver your ad to many people faster than #1, #2, #3 as your ad area is very wide in every where.

#5 Magazines and news papers, use this kind of add depends on your services, you have to know the levels of the readers and what people levels read!
From my eyes I see this kind of marketing is limited, why? city like Dubai where most of people live without them families they have to waste allot of time to prepare them food wash them closes and talk with them friend this what i saw people doing here for more than 3 years, seriously counted on finger who I saw reading magazines or interest to read, in Dubai people "have no time" people wont spend money on magazines to watch some pictures. but of course there who do, like every body know in every country has around 15% rich people, 20% middle level, and the rest is Low income, living in Dubai hard for the low level and i know they wont waste time in magazines and news papers.
Tips for Effective Print. Press and Magazines Ads:
if you provide cheap or low cost services so you advertise in the wrong place! because you didn't focus on the target customers who cant buy these cheap products! you got the point.
Target your service price on the magazine price and where and for who will be provided for free if its happening.
Focused on the common magazines and the old ones that can be taken by any nationality and be trusted because its old time in the marketing.
Use attractive ads in the magazine to you to look the only advertise in the magazine be unique.

#6 Radio and television
First Radio Ads ' Sharaf DG, Etisalat and another ad they was doubling the words in' its the only 3 radio ads I ever remember and was sound interest to me till now in Dubai, Sharaf DJ or DG used to have a nice song with so much radio ads reflected every body like the song and memorized,.
Etisalat are really smart radio ad they attract your ears first by words as the temperature is very high pla pla first they hunt your ears and open it and then they delivered them message after they open your ear gates,.
the doubling Ad i don't remember it was for who but its very unique ad that last for long time in the mind and sound cool
Radio ads could give you the success and could give you money lose.

Negative Ads sides from 1 to 6?

1- High ways big sign boards
2- Bridges sign
3- Top and side of building ads
4- Taxi and bus ads
5- Magazines and news papers
6- Radio and televisions

Can i have them info when i want? another way...
- People see and attractive ad on the high way and i like the service how many% of people they write down your details? how many people will remember you if your name is hard?
Same with Bridges sign, the high ways, the building sides + top, Taxi, bus, Radio and television
- for news papers and magazines: how is the news paper look after you read it? rubbish ugly and hard to keep in the house, every day new news paper or every week or every month so be sure magazines wont help that much specially news papers its like one time using ad or its limited using ad.

Solutions for the negative sides Ads from 1 to 6

Not all the people have super memory to remember you this is the weakness of these kind of ads
Not every body will run out in the street to remember you or to get your info
If your Ad is temporary forget about this solution above
If you name is hard so forget they can find you again when they need you but from here we can tell the solutions:

Using one marketing tool never was effective or will drive you to the promised success you always have to have back of another marketing tools
Marketing tools lay back on each other if you in ware you need sword and defense if same in the marketing if your Ad is your sword your defense tool is what will keep you alive.

In the cases up if you looking for marketing not branding what I'm going to say is valuable to you to give life and long live to your ad:

When people forget about your ad and they remember your services they search in the Yellow pages about the service be sure you listed in the Yellow pages.

Expect they will search the internet looking for your name or for your services so be there by the 2 ways

Expect people will ask them friends about you so work hard on other marketing tools to be known in the average

Expect people .... you can think and find ways by your self.

#7 Fliers and Brochures

High lighted because its very important "Fliers and Brochures Ads"

If we looking for all above as branding before its become maximum usefully ads begin used we can say about Fliers and Brochures is the most usefully type of ads!

Fliers can Start from your Business Card from your business card size
Fliers can be kept without bothering the people
Fliers stand strong as Full provider of services and constrained no competitors for your services when some one will open your flyer
Fliers is naked not inside magazines between papers and other, naked because eye catching for the head light service on
Fliers Cheap from the target customers to expensive untargeted customers in need for delivery.
Fliers can live months and years inside the houses, offices, wallets and cars
Fliers will be redden one two and many times
Fliers of what above will be available any time you need them because no need to throw them as they don't bother you by the size
Fliers Much More

Negative part in doing Fliers Advertising:

Before of every thing doing a fliers requesting approval from Dubai Municipality, the approval cost around 1500 Dhs
The bad graphic design of the fliers could kill them before they start working for you.
Wrong Area Flyers Tageting.
And other Factors depends on other little things.